First Responder VIP Program at SOJAX

You are a VIP at Subaru of Jacksonville! Thank you for dedicating your life to serving others!

Subaru of Jacksonville is pleased to offer our nation's first responders a special VIP program as a THANK YOU for serving others.

The program is simple...
  1. In recognition of your heroic work, Subaru of Jacksonville WILL PAY YOUR FIRST MONTH'S purchase or lease PAYMENT!

    Subaru of Jacksonville WON'T LOSE YOUR BUSINESS OVER PRICE!

  2. If you are a current, former or retired first responder (police, fire, emergency medical services or supporting staff), then you are eligible for Subaru of Jacksonville's First Responder VIP Program. This INCLUDES spouse/domestic partners and your children. Simply let us know which of these apply to you when you arrive.

  3. Program applies to all in-stock vehicles on our lot, new or used. There are NO LIMITS on the number of vehicles you can purchase through this program.



Whether buying or leasing, we can help you reach your desired payment through sale price, trade value, flexible down payment and the lowest possible finance rates. Everyone has different goals and Subaru of Jacksonville will give you a great buying experience specifically tailored for your needs. Let us work for you!


Subaru of Jacksonville

10800 Atlantic Blvd
Directions Jacksonville, FL 32225

  • Sales: (855) 433-4458
  • Service: (855) 433-4508
  • Parts: (855) 433-4538

Showroom Hours

  • Monday 9:00am - 8:00pm
  • Tuesday 9:00am - 8:00pm
  • Wednesday 9:00am - 8:00pm
  • Thursday 9:00am - 8:00pm
  • Friday 9:00am - 7:00pm
  • Saturday 9:00am - 7:00pm
  • Sunday 12:00pm - 5:00pm

First Responder VIP question? Contact us.

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