Show your love, display your passions. The Badge of Ownership is Subaru's Gift to You for Being Part of the Family. 


Subaru owners are known for living life to its fullest and love to share their interests with others. Now you have a unique way to let other Subaru owners know what you enjoy most with your own Subaru Badge of Ownership.

The Badge of Ownership is Subaru of Jacksonville's gift to you for being part of the Subaru family. In other words, it's FREE! Each unique Badge of Ownership reflects the number of Subaru vehicles you have owned. Whether this is your first Subaru or one that's joining a long line of Subaru vehicles in your family, we want to recognize your loyalty.You can choose as many lifestyle icons as you like.

You can personalize your Subaru Badge of Ownership with one or more lifestyle icons that reflect your personal interests or hobbies. Each Badge of Ownership has an adhesive backing so it can be affixed easily to any metal surface.



(To order, you will need your Subaru's VIN. Call us at 888-781-0319 if you need help with that.)

* Subaru of Jacksonville (SOJAX) is Subaru’s N. Florida volume leader for the past 20 years based on SOA annual sales records 2000-2019. SOJAX is also DealerRater’s #1 Subaru dealer in the nation for 2020 and the #1 Subaru dealer in FL, 6 years in a row.

* Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, title or non-infringement. All vehicles are subject to prior sale. Price does not include applicable tax, title, and license. Not responsible for typographical errors.